Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic

Zakou Amadou; Bello Haruna Mohammed

doi:10.4314/njbas.v28i2.9

E-ISSN 2756-4843 | ISSN 0794-5698

2022, Vol: 30, Issue: 2

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Nig. J. Basic Appl. Sci.. 2020; 28(2): 70-80

doi: 10.4314/njbas.v28i2.9

Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic

Zakou Amadou, Bello Haruna Mohammed.

Abstract
This study investigates the own-price and cross-price elasticities for locally grown crops-based couscous and compares confidence intervals computation for willingness-to-pay and market shares under Krinsky Robb and Delta bootstrapping methods. Syntheses of previous literature and focus group with consumers had helped to identify nine brands of couscous included in this research. The fractional factorial design was used to collect data from three hundred consumers, while the multinomial logit was used to analyze data. Results indicate that rice, cowpea and millet-based couscous were the most preferred by consumers and their market share account more than fifty percent. Results from simulation show that confidence intervals under Krinsky and Robb stabilize as a sample size increases and thereby adjusting for skewness. However, confidence intervals under Delta computation are constant regardless of sample size, thereby failing to adjust for skewness. Finally, results also indicate that skewness was also accommodated in confidence intervals for market share because its values progressively adjust as sample size increases. These findings may be useful to boost crop-based couscous demand in the study area and beyond and thereby improving farmers revenue and offering diet diversification opportunity.

Key words: Marketing expansion, Strategies, local crops, couscous, Willigness-to-pay

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Pubmed Style

Amadou Z, Mohammed BH, . Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nig. J. Basic Appl. Sci.. 2020; 28(2): 70-80. doi:10.4314/njbas.v28i2.9

Web Style

Amadou Z, Mohammed BH, . Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. https://www.njbas-udus.com/?mno=101864 [Access: February 02, 2023]. doi:10.4314/njbas.v28i2.9

AMA (American Medical Association) Style

Amadou Z, Mohammed BH, . Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nig. J. Basic Appl. Sci.. 2020; 28(2): 70-80. doi:10.4314/njbas.v28i2.9

Vancouver/ICMJE Style

Amadou Z, Mohammed BH, . Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nig. J. Basic Appl. Sci.. (2020), [cited February 02, 2023]; 28(2): 70-80. doi:10.4314/njbas.v28i2.9

Harvard Style

Amadou, Z., Mohammed, B. H. & (2020) Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nig. J. Basic Appl. Sci., 28 (2), 70-80. doi:10.4314/njbas.v28i2.9

Turabian Style

Amadou, Zakou, Bello Haruna Mohammed, and . 2020. Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nigerian Journal of Basic and Applied Sciences, 28 (2), 70-80. doi:10.4314/njbas.v28i2.9

Chicago Style

Amadou, Zakou, Bello Haruna Mohammed, and . "Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic." Nigerian Journal of Basic and Applied Sciences 28 (2020), 70-80. doi:10.4314/njbas.v28i2.9

MLA (The Modern Language Association) Style

APA (American Psychological Association) Style

Amadou, Z., Mohammed, B. H. & (2020) Marketing Expansion Strategies for Local Crops-Based Couscous in Tahoua State, Niger Republic. Nigerian Journal of Basic and Applied Sciences, 28 (2), 70-80. doi:10.4314/njbas.v28i2.9

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